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Case Study

Adnoc

ADNOC is an oil company in Abu Dhabi. The name ADNOC stands for Abu Dhabi National Oil Company. The company has been operational since 1971, undergoing projects like exploring, producing, and refining oil and gas. Through its international partnerships, contribution to national energy infrastructure, and investment in low-carbon technologies, ADNOC has received a competitive edge in UAE over its competitors.

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Overview

SEO Dubai Experts is a leading SEO agency in UAE. For over a decade, SEO Dubai Experts has been serving top UAE companies dominating the online market through its SEO strategies. Businesses trust us because we offer real and consistent results that ensure quick and real visibility growth for UAE brands.

Last year ADNOC approached SEO Dubai Experts for help since their website was slow, lagging on mobile version. We looked into the issue and found out that their Canonical mapping was broken. And because of this entire problem, their indexing in search engines and AI overviews were very bad. Our SEO fixed many things for them including their canonical issues, sitemap, and structured data. We also made their site optimized for mobile. In just three months, their pages ranked on the first page of Google and also started to appear in AI conversational queries. AI search visibility increased by 47%.

Industry

Energy

Technologies

Google Search Console , PageSpeed Insights , Lighthouse , Screaming Frog , Cloudflare CDN , Schema.org , React , NGINX , XML Sitemaps , Google Tag Manager

Launched

202

Country

UAE

Technical Hurdles

Challenges

Pages were slow on mobile. This caused a poor user experience. Search rankings dropped. Canonical tags were incorrect. Sitemap issues existed. These problems created duplicate content. Indexing was delayed.

Solution

Optimized mobile templates, reduced render-blocking resources, and improved Core Web Vitals.
Fixed canonical mapping, removed duplicate URLs, and corrected robots directives.
Rebuilt sitemap structure, added structured data, and resubmitted sitemaps for faster indexing.

Results

Mobile load times improved and Core Web Vitals scores rose.
Indexing became faster and rankings stabilized across key pages.
AI search visibility increased 47% and partner-level inquiries grew in volume and quality.

Deliverables

Th. Our team also shared weekly progress reports with them to keep te SEO solutions we provided ADNOC included technical SEO audit, mobile speed optimization, canonical mapping, restructuring sitemaps, schema markup, and configuring the CDNhem in the loop and feel the progress. Since we don’t work like vendors but business partners, we provide follow-up support to ADNOC even today when they come up with an issue.

Clients Say We Offer Them the Best SEO Services in Dubai

Our happy clients are our biggest advocates. We have jotted down a few success stories of ours along with what clients said about our carefully crafted SEO solutions we have offered them.

Before working with this SEO Dubai Experts team, our website was invisible for international clients, especially Europe and GCC. They did full International SEO for us, not just keywords but proper country targeting and content localization. They even told us which market is wasting budget and which one to focus. After 6 months, we started getting real inquiries from Germany and Saudi, not fake traffic.

Business Unit Head, Business Bay, Dubai

Our issue was not content, it was technical. Site was slow, pages not indexing, mobile problem also. Other agencies just talk, but this team actually fixed crawl errors, improved speed and cleaned our WordPress backend. After technical SEO work, rankings started moving within weeks. They also message fast on WhatsApp, not like agencies who disappear after invoice.

CEO, Al Qusais, Dubai

We are a local service company and wanted more phone calls, not traffic only. Their Local SEO strategy worked very well for us. They optimized our Google Business Profile, fixed wrong citations, helped us reply to reviews properly. Now when people search our service in Sharjah, we are always in top 3. Calls increased and even walk-in clients tell us they found us on Google.

Content Marketing Strategist, Al Majaz, Sharjah

What I liked is their link building is very clean and logical. They showed us where links will be placed and why it will bring buyers, not random blogs. After backlinks from UAE and niche sites, our authority improved and competitors dropped. They also monitor links continuously.

Digital Marketing Manager, Jumeirah Lake Towers, Dubai

We are running Shopify store and needed SEO for products plus AI platforms. They did keyword research, schema, content writing and also AI SEO so our brand appears in ChatGPT and Gemini answers. After that our sales from organic search increased steadily and product pages started ranking for buying keywords.

Marketing Manager., Al Reem Island, Abu Dhabi

Remarkable Results

Be it just an idea, a small business or an established enterprise, we bring the X-factor out of the brand’s DNA. How? It comes natural to us! Our consultancy backed by our technology solutions and digital marketing expertise deal with all the ifs and how of your challenges. Have us as your power team and see how we add xGrowth to your business.