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Case Study

Ruya Bank

Ruya Bank is a digital Islamic bank in the UAE. It offers Shari’ah-compliant accounts for individuals and businesses. Customers can open accounts quickly with UAE PASS and manage their money entirely through the app. The bank provides instant transfers, bill payments, and 24/7 access. Ruya Bank's philosophy is to make Shari’ah-compliant banking easy for everyone.

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Overview

Last year, Ruya Bank came to us looking to boost their visibility on Google and AI platforms. As a newer digital bank, they faced the challenge of competing with well-known financial institutions while earning trust from users. We rolled out a full SEO plan covering on-page, off-page, and technical SEO, along with AI search optimization. On top of that, we created bilingual content in English and Arabic to reach a wider audience across the UAE.In just a few months, Ruya Bank began ranking higher for competitive banking keywords. They also gained stronger visibility in AI search results and saw improved engagement from users across their platforms. The results helped them stand out in a crowded market and connect with their audience more effectively.

Industry

Finance

Technologies

Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, Schema.org, Core Web Vitals Optimization, Entity SEO, Bilingual SEO (English & Arabic), AI Search Optimization (AIO), GEO Targeting

Launched

2014

Country

UAE

Technical Hurdles

Challenges

The website did not show up well on search engines, so it got less traffic and fewer people knew about this bank. The keywords they were trying to target were also very competitive, and the site could not rank against big banks. English and Arabic content was not set up properly, limiting reach. The brand also did not even appear in AI search results or answers.

Solution

Optimized on-page SEO including metadata, headings, and internal linking.
Improved keyword targeting based on user intent and search demand.
Created bilingual content structure to target both English and Arabic users.
Built high-quality backlinks and improved domain authority through off-page SEO.
Implemented AI SEO strategies including entity optimization, structured data, and GEO targeting for better AI search visibility.

Results

59% Brokers close more deals faster than ever before
71% Leads hear back before the competition even blinks
42% More homes shown more offers to customers
96% More efficiency within your sales team working smartly

Deliverables

We delivered them a technical SEO audit, keyword strategy, on-page optimization, content creation, backlink building, and AI SEO setup. Our team also provided weekly progress reports to track results. Acting as business partners, not vendors, SEO Dubai Experts continue to support Ruya Bank with any SEO updates or technical fixes they need.