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Case Study

Masdar.ae

Masdar.ae is a clean energy company based in the UAE, working on renewable projects around the world. It operates in more than 40 countries and has invested over $30 billion in sustainable energy. The company focuses on solar, wind, and other clean technologies that plays an active role in making the UAE ready for global climate leadership and energy transition.

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Overview

Masdar.ae approached Dubai Experts to improve its online visibility and reach more people through modern SEO. Even with a strong global name, their website was not ranking for non branded keywords, had technical issues, and was not reaching enough users through organic search.We started with a full SEO audit and fixed key technical problems across the site. We built a clear keyword plan, improved content, and worked on earning strong backlinks. Within a few months, visibility increased and traffic followed. Organic traffic grew by 84%, and impressions increased by 97%.

Industry

Energy

Technologies

Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, Schema.org, Core Web Vitals Optimization, Technical SEO, On-Page SEO, Link Building

Launched

2006

Country

UAE

Technical Hurdles

Challenges

Non-branded keywords were not showing up well, so the website reached fewer new visitors. Technical SEO problems made pages slow and less responsive, hurting search rankings. Without a clear long-term SEO plan, organic growth was slow. A weak link-building approach lowered the site’s authority, making it harder to compete in a tough market.

Solution

Developed a detailed keyword strategy focusing on non-branded and high-intent queries.
Resolved technical SEO issues including site speed, responsiveness, and crawlability.
Built a year-long SEO roadmap aligned with business goals and global expansion.
Optimized website content using semantic SEO and search intent mapping.
Implemented strategic link-building to improve authority and trust signals.

Results

Search visibility increased significantly across global and non-branded keywords.
Organic impressions grew by 97%, expanding brand reach worldwide.
Organic traffic increased by 84%, bringing in more qualified users.
Conversions improved by 14%, supporting business growth and lead generation.

Deliverables

We delivered a technical SEO audit, fixed crawl and indexing issues, built a targeted keyword strategy, optimized key pages, and executed a link building plan. We also set up tracking and reporting to measure growth. After strong gains, we continue improving content, fixing issues, and expanding keyword reach to sustain results.