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Case Study

Goyzer

Goyzer is a property CRM software that helps real estate teams manage listings, track leads, close deals, and handle payments. Goyzer is used by 3200+ brokers because it supports the management of over 28,500 units and serves 110+ clients. This makes organizing property data, automating tasks, and keeping transaction records easier for its users.

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Overview

Goyzer came to SEO Dubai Experts to improve its online presence and stand out in a crowded real estate tech market. Their website had technical issues, loaded slowly, and the content did not clearly explain their value to users or search engines. This made it hard for them to compete and convert traffic.We started with a full SEO audit and fixed key technical issues across the site. We improved page speed, worked on content clarity, and strengthened internal linking. We also optimized Core Web Vitals to improve user experience. Within a few months, rankings improved, engagement increased, and more users converted. Impressions grew by 81%, and conversions went up by 79%.

Industry

Real Estate

Technologies

Google Search Console, Google Analytics 4, PageSpeed Insights, Lighthouse, Screaming Frog, Schema.org, Core Web Vitals Optimization, On-Page SEO, Technical SEO, Internal Linking Strategy

Launched

2024

Country

UAE

Technical Hurdles

Challenges

The website content was hard to read and understand, so visitors stayed less and engaged less. Pages loaded slowly, which hurt rankings and user experience. Internal links were weak, making it harder for search engines to crawl the site and share authority. The mobile version was inconsistent, which affected how the site showed up on different devices.

Solution

Simplified SEO content using search intent mapping and semantic SEO techniques.
Optimized website speed through caching, lazy loading, and Core Web Vitals improvements.
Built a strategic internal linking structure to improve crawlability and user navigation.
Implemented a mobile-first SEO approach to ensure consistent performance across all devices.
Enhanced indexing and crawl efficiency using structured data and technical fixes.

Results

Search rankings improved for key real estate technology keywords.
Organic impressions increased by 81%, expanding brand visibility.
Conversions grew by 79%, driven by improved UX and content clarity.
User engagement increased by 99%, with better session duration and interaction.

Deliverables

We delivered a technical SEO audit, fixed site issues, improved content, built a clear internal linking structure, and optimized mobile performance and page speed for Goyzer. We shared regular reports to track progress and keep goals clear. Today we continue ongoing SEO work to maintain rankings and support steady growth.