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Case Study

Career Pro

Career Pro is a top recruitment agency in Dubai, helping companies across the UAE find the right talent. It also supports professionals in landing their ideal jobs. With more than 10,000 successful placements, Career Pro has earned a strong reputation for reliable hiring solutions and complete recruitment support for businesses of all sizes.

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Overview

Career Pro came to SEO Dubai Experts to get more visibility online and bring in better quality leads. Their website had low traffic, did not perform well on mobile, and was not ranking for the right recruitment keywords. This made it hard for them to reach people who were ready to hire or apply.We started by auditing the website and fixing key issues in speed, URLs, and metadata. Then we built a clear keyword plan, improved Core Web Vitals, and expanded content to target the right search terms. We also strengthened their local SEO presence. Within a few months, rankings improved, traffic grew, and more users converted. Organic traffic increased by 116%, and conversions went up by 90%.

Industry

B2B

Technologies

Google Search Console, Google Analytics 4, PageSpeed Insights, Lighthouse, Screaming Frog, Schema.org, Core Web Vitals Optimization, Local SEO (Google Business Profile), On-Page SEO, Technical SEO

Launched

2014

Country

UAE

Technical Hurdles

Challenges

The website had low traffic, which led to fewer leads from search engines. Pages loaded slowly and did not meet Google’s speed standards, which hurt rankings and user experience. Many pages were missing metadata or had it set up the wrong way, so it did not match what people were searching for. Strong competition made it hard to rank for over 20 popular recruitment keywords.

Solution

Improved page speed and Core Web Vitals to meet Google ranking standards.
Optimized metadata including titles, descriptions, and heading structures.
Conducted keyword clustering targeting high-intent job and recruitment queries.
Enhanced on-page SEO with internal linking, UX improvements, and content expansion.
Implemented local SEO strategies including Google Business Profile optimization and structured data.

Results

Website performance improved with faster load times and better user experience.
Search rankings increased for competitive recruitment and hiring keywords.
Organic traffic grew by 116%, bringing more qualified users to the website.
Conversions increased by 90%, significantly improving lead generation.

Deliverables

We delivered a technical SEO audit, improved website speed, fixed metadata, built a keyword plan, created new content, and set up local SEO for Career Pro. We shared weekly reports to track progress and keep goals clear. We still support them with ongoing SEO work to maintain rankings and grow further.