Let’s Get Started

This Could Be the Start of Something Incredible!

A transparent budget will help us ensure expectations are met. Not sure? Ballparks are fine.

Case Study

Capital Health

Capital Health is a private healthcare group based in Abu Dhabi. It runs specialty hospitals, rehabilitation facilities, day surgery services, and screening centres. The brand focuses on modern care, fast service, and patient comfort. Across its network, more than 5 million medical tests have been conducted for individuals and companies across the UAE.

Request A Quote

Overview

Capital Health came to SEO Dubai Experts with a simple goal. They wanted more people to find them online and book appointments with ease. But their website was holding them back. It loaded slowly, didn’t work well on mobile, and barely showed up in search results. Even with a strong reputation offline, they were missing out on a large number of potential patients online.We started by fixing the basics. Our team ran a full technical SEO audit and cleaned up key issues across the site. We improved page speed, fixed the URL structure, and optimized metadata. At the same time, we worked on content and strengthened their local SEO presence. Within a few months, the results were clear. Their rankings improved, traffic grew steadily, and more users started converting. Organic traffic went up by 54.14%, and conversions increased by 80%.

Industry

Healthcare

Technologies

Google Search Console, Google Analytics 4, PageSpeed Insights, Screaming Frog, Schema.org, Core Web Vitals Optimization, Local SEO (Google Business Profile), On-Page SEO, Technical SEO

Launched

2006

Country

UAE

Technical Hurdles

Challenges

The website had low traffic even though the brand was well-known, which led to fewer online appointments. Pages loaded slowly and did not meet Google’s speed standards, hurting rankings and user experience. Many pages were missing or had poorly written metadata, so fewer people clicked on them. Strong competition made it hard to rank for over 30 popular healthcare keywords.

Solution

Improved website speed and Core Web Vitals to meet Google ranking standards.
Optimized metadata including title tags, descriptions, and structured headings.
Conducted targeted keyword research focusing on high-intent and local search queries.
Enhanced on-page SEO with better internal linking, UX improvements, and content revamp.
Implemented local SEO by optimizing Google Business Profile and building location signals.

Results

Website speed and user experience improved, leading to lower bounce rates.
Search visibility increased for high-volume and location-based healthcare keywords.
Organic traffic grew by 54.14%, bringing more qualified users to the website.
Conversions increased by 80%, significantly improving online appointment bookings.

Deliverables

We delivered a technical SEO audit, improved website speed, fixed metadata, built a keyword strategy, refreshed key content pages, and strengthened local SEO for Capital Health. We shared weekly reports to track progress and stayed aligned with their goals. Even after results, we continue ongoing SEO work to maintain growth and stay competitive.